Making Black Retail Outlets Work
Publication
, Journal Article
Gensch, D; Staelin, R
Published in: California Management Review
January 1, 1972
The high rate of new black retail ventures’ failure indicates that present methods of fostering black capitalism are failing. This paper examines the present shopping patterns, attitudes, and preferences of ghetto residents, non-residents employed in the ghetto, and white residents from surrounding neighborhoods. Based on an analysis of the marketing environment, recommendations for a systems approach to ghetto retail renovation are made. © 1972, The Regents of the University of California. All rights reserved.
Duke Scholars
Published In
California Management Review
DOI
EISSN
2162-8564
ISSN
0008-1256
Publication Date
January 1, 1972
Volume
15
Issue
1
Start / End Page
52 / 62
Related Subject Headings
- Business & Management
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Gensch, D., & Staelin, R. (1972). Making Black Retail Outlets Work. California Management Review, 15(1), 52–62. https://doi.org/10.2307/41164400
Gensch, D., and R. Staelin. “Making Black Retail Outlets Work.” California Management Review 15, no. 1 (January 1, 1972): 52–62. https://doi.org/10.2307/41164400.
Gensch D, Staelin R. Making Black Retail Outlets Work. California Management Review. 1972 Jan 1;15(1):52–62.
Gensch, D., and R. Staelin. “Making Black Retail Outlets Work.” California Management Review, vol. 15, no. 1, Jan. 1972, pp. 52–62. Scopus, doi:10.2307/41164400.
Gensch D, Staelin R. Making Black Retail Outlets Work. California Management Review. 1972 Jan 1;15(1):52–62.
Published In
California Management Review
DOI
EISSN
2162-8564
ISSN
0008-1256
Publication Date
January 1, 1972
Volume
15
Issue
1
Start / End Page
52 / 62
Related Subject Headings
- Business & Management
- 1505 Marketing
- 1503 Business and Management