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Making Black Retail Outlets Work

Publication ,  Journal Article
Gensch, D; Staelin, R
Published in: California Management Review
January 1, 1972

The high rate of new black retail ventures’ failure indicates that present methods of fostering black capitalism are failing. This paper examines the present shopping patterns, attitudes, and preferences of ghetto residents, non-residents employed in the ghetto, and white residents from surrounding neighborhoods. Based on an analysis of the marketing environment, recommendations for a systems approach to ghetto retail renovation are made. © 1972, The Regents of the University of California. All rights reserved.

Duke Scholars

Published In

California Management Review

DOI

EISSN

2162-8564

ISSN

0008-1256

Publication Date

January 1, 1972

Volume

15

Issue

1

Start / End Page

52 / 62

Related Subject Headings

  • Business & Management
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
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ICMJE
MLA
NLM
Gensch, D., & Staelin, R. (1972). Making Black Retail Outlets Work. California Management Review, 15(1), 52–62. https://doi.org/10.2307/41164400
Gensch, D., and R. Staelin. “Making Black Retail Outlets Work.” California Management Review 15, no. 1 (January 1, 1972): 52–62. https://doi.org/10.2307/41164400.
Gensch D, Staelin R. Making Black Retail Outlets Work. California Management Review. 1972 Jan 1;15(1):52–62.
Gensch, D., and R. Staelin. “Making Black Retail Outlets Work.” California Management Review, vol. 15, no. 1, Jan. 1972, pp. 52–62. Scopus, doi:10.2307/41164400.
Gensch D, Staelin R. Making Black Retail Outlets Work. California Management Review. 1972 Jan 1;15(1):52–62.
Journal cover image

Published In

California Management Review

DOI

EISSN

2162-8564

ISSN

0008-1256

Publication Date

January 1, 1972

Volume

15

Issue

1

Start / End Page

52 / 62

Related Subject Headings

  • Business & Management
  • 1505 Marketing
  • 1503 Business and Management