Online Panel Research: A Data Quality Perspective
Internet and mobile ratings panels
Publication
, Chapter
Napoli, PM; Lavrakas, PJ; Callegaro, M
May 27, 2014
This chapter examines how Internet (PC and mobile) ratings panels are constructed, managed, and utilized. We provide an overview of the history and evolution of Internet/mobile ratings panels and examines the methodological challenges associated with creating and maintaining accurate and reliable Internet/mobile ratings panels. The research that has assessed the accuracy and validity of online panel data is critically discussed; as well as research that illustrates the type of scholarly and applied research questions that can be investigated using online ratings panel data. The chapter concludes with a discussion of the future of online ratings panels within the rapidly evolving field of Internet audience measurement.
Duke Scholars
DOI
ISBN
9781119941774
Publication Date
May 27, 2014
Start / End Page
387 / 407
Citation
APA
Chicago
ICMJE
MLA
NLM
Napoli, P. M., Lavrakas, P. J., & Callegaro, M. (2014). Internet and mobile ratings panels. In Online Panel Research: A Data Quality Perspective (pp. 387–407). https://doi.org/10.1002/9781118763520.ch17
Napoli, P. M., P. J. Lavrakas, and M. Callegaro. “Internet and mobile ratings panels.” In Online Panel Research: A Data Quality Perspective, 387–407, 2014. https://doi.org/10.1002/9781118763520.ch17.
Napoli PM, Lavrakas PJ, Callegaro M. Internet and mobile ratings panels. In: Online Panel Research: A Data Quality Perspective. 2014. p. 387–407.
Napoli, P. M., et al. “Internet and mobile ratings panels.” Online Panel Research: A Data Quality Perspective, 2014, pp. 387–407. Scopus, doi:10.1002/9781118763520.ch17.
Napoli PM, Lavrakas PJ, Callegaro M. Internet and mobile ratings panels. Online Panel Research: A Data Quality Perspective. 2014. p. 387–407.
DOI
ISBN
9781119941774
Publication Date
May 27, 2014
Start / End Page
387 / 407