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Changing market information regimes: A case study of the transition to the BookScan audience measurement system in the U.S. book publishing industry

Publication ,  Journal Article
Andrews, K; Napoli, PM
Published in: Journal of Media Economics
April 17, 2006

This article presents a case study of the transition to a new market information regime, via an analysis of the transition to the BookScan system of measuring book sales and the potential impact of this new measurement system on how publishing industry decision makers perceive - and respond to - their competitive environment. This study critically examines the traditional systems of audience measurement - and their uses - in book publishing, as well as the diffusion process for the BookScan system. This study finds many similarities between the introduction and potential impact of BookScan and the introduction and impact of new audience measurement systems in other media, such as stronger resistance from content producers (e.g., publishers) than from other stakeholders (e.g., agents, retailers), as well as a likelihood that widespread usage of the new measurement system will contribute to greater fragmentation and greater volatility of the measured industry. Copyright © 2006, Lawrence Erlbaum Associates, Inc.

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Published In

Journal of Media Economics

DOI

ISSN

0899-7764

Publication Date

April 17, 2006

Volume

19

Issue

1

Start / End Page

33 / 54

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 3801 Applied economics
  • 2001 Communication and Media Studies
  • 1505 Marketing
  • 1402 Applied Economics
 

Citation

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Andrews, K., & Napoli, P. M. (2006). Changing market information regimes: A case study of the transition to the BookScan audience measurement system in the U.S. book publishing industry. Journal of Media Economics, 19(1), 33–54. https://doi.org/10.1207/s15327736me1901_3
Andrews, K., and P. M. Napoli. “Changing market information regimes: A case study of the transition to the BookScan audience measurement system in the U.S. book publishing industry.” Journal of Media Economics 19, no. 1 (April 17, 2006): 33–54. https://doi.org/10.1207/s15327736me1901_3.
Andrews, K., and P. M. Napoli. “Changing market information regimes: A case study of the transition to the BookScan audience measurement system in the U.S. book publishing industry.” Journal of Media Economics, vol. 19, no. 1, Apr. 2006, pp. 33–54. Scopus, doi:10.1207/s15327736me1901_3.
Journal cover image

Published In

Journal of Media Economics

DOI

ISSN

0899-7764

Publication Date

April 17, 2006

Volume

19

Issue

1

Start / End Page

33 / 54

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 3801 Applied economics
  • 2001 Communication and Media Studies
  • 1505 Marketing
  • 1402 Applied Economics