Celebrating marketing’s dirty word
Publication
, Journal Article
Moorman, C
Published in: Journal of the Academy of Marketing Science
September 1, 2016
Duke Scholars
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Published In
Journal of the Academy of Marketing Science
DOI
ISSN
0092-0703
Publication Date
September 1, 2016
Volume
44
Issue
5
Start / End Page
562 / 564
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C. (2016). Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science, 44(5), 562–564. https://doi.org/10.1007/s11747-016-0483-8
Moorman, C. “Celebrating marketing’s dirty word.” Journal of the Academy of Marketing Science 44, no. 5 (September 1, 2016): 562–64. https://doi.org/10.1007/s11747-016-0483-8.
Moorman C. Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science. 2016 Sep 1;44(5):562–4.
Moorman, C. “Celebrating marketing’s dirty word.” Journal of the Academy of Marketing Science, vol. 44, no. 5, Sept. 2016, pp. 562–64. Scopus, doi:10.1007/s11747-016-0483-8.
Moorman C. Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science. 2016 Sep 1;44(5):562–564.
Published In
Journal of the Academy of Marketing Science
DOI
ISSN
0092-0703
Publication Date
September 1, 2016
Volume
44
Issue
5
Start / End Page
562 / 564
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
- 1503 Business and Management