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Celebrating marketing’s dirty word

Publication ,  Journal Article
Moorman, C
Published in: Journal of the Academy of Marketing Science
September 1, 2016

Duke Scholars

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Published In

Journal of the Academy of Marketing Science

DOI

ISSN

0092-0703

Publication Date

September 1, 2016

Volume

44

Issue

5

Start / End Page

562 / 564

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
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ICMJE
MLA
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Moorman, C. (2016). Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science, 44(5), 562–564. https://doi.org/10.1007/s11747-016-0483-8
Moorman, C. “Celebrating marketing’s dirty word.” Journal of the Academy of Marketing Science 44, no. 5 (September 1, 2016): 562–64. https://doi.org/10.1007/s11747-016-0483-8.
Moorman C. Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science. 2016 Sep 1;44(5):562–4.
Moorman, C. “Celebrating marketing’s dirty word.” Journal of the Academy of Marketing Science, vol. 44, no. 5, Sept. 2016, pp. 562–64. Scopus, doi:10.1007/s11747-016-0483-8.
Moorman C. Celebrating marketing’s dirty word. Journal of the Academy of Marketing Science. 2016 Sep 1;44(5):562–564.
Journal cover image

Published In

Journal of the Academy of Marketing Science

DOI

ISSN

0092-0703

Publication Date

September 1, 2016

Volume

44

Issue

5

Start / End Page

562 / 564

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
  • 1503 Business and Management