Selling to strategic consumers when product value is uncertain: The value of matching supply and demand
Publication
, Journal Article
Swinney, R
Published in: Strategic Direction
March 16, 2012
Duke Scholars
Published In
Strategic Direction
DOI
ISSN
0258-0543
Publication Date
March 16, 2012
Volume
28
Issue
4
Start / End Page
19 / 30
Related Subject Headings
- Business & Management
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Swinney, R. (2012). Selling to strategic consumers when product value is uncertain: The value of matching supply and demand. Strategic Direction, 28(4), 19–30. https://doi.org/10.1108/sd.2012.05628daa.010
Swinney, R. “Selling to strategic consumers when product value is uncertain: The value of matching supply and demand.” Strategic Direction 28, no. 4 (March 16, 2012): 19–30. https://doi.org/10.1108/sd.2012.05628daa.010.
Swinney R. Selling to strategic consumers when product value is uncertain: The value of matching supply and demand. Strategic Direction. 2012 Mar 16;28(4):19–30.
Swinney, R. “Selling to strategic consumers when product value is uncertain: The value of matching supply and demand.” Strategic Direction, vol. 28, no. 4, Mar. 2012, pp. 19–30. Scopus, doi:10.1108/sd.2012.05628daa.010.
Swinney R. Selling to strategic consumers when product value is uncertain: The value of matching supply and demand. Strategic Direction. 2012 Mar 16;28(4):19–30.
Published In
Strategic Direction
DOI
ISSN
0258-0543
Publication Date
March 16, 2012
Volume
28
Issue
4
Start / End Page
19 / 30
Related Subject Headings
- Business & Management
- 1503 Business and Management