Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads
Publication
, Journal Article
MacInnis, DJ; Moorman, C
Published in: Journal of Marketing
October 1991
Duke Scholars
Published In
Journal of Marketing
Publication Date
October 1991
Volume
55
Start / End Page
32 / 53
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
MacInnis, D. J., & Moorman, C. (1991). Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads. Journal of Marketing, 55, 32–53.
MacInnis, Deborah J., and Christine Moorman. “Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads.” Journal of Marketing 55 (October 1991): 32–53.
MacInnis DJ, Moorman C. Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads. Journal of Marketing. 1991 Oct;55:32–53.
MacInnis, Deborah J., and Christine Moorman. “Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads.” Journal of Marketing, vol. 55, Oct. 1991, pp. 32–53.
MacInnis DJ, Moorman C. Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads. Journal of Marketing. 1991 Oct;55:32–53.
Published In
Journal of Marketing
Publication Date
October 1991
Volume
55
Start / End Page
32 / 53
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing