Communication in infectious disease surveillance: PART 1: Communication, mass media relations, and infectious disease surveillance

Communication efforts are vital to infectious disease surveillance, prevention, and control and yet many public health practitioners overlook important aspects of contemporary mass media and of human information-processing tendencies. This chapter describes strategies to enhance public health communication, discusses the challenges faced by public health professionals who participate in what is known as mass media relations, and addresses the use of the Internet and social media for prevention and control efforts. This edition first published 2013 © 2007, 2013 John Wiley & Sons, Ltd.

Duke Scholars

Author Brian Glen Southwell Medicine, General Internal Medicine