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Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions

Publication ,  Journal Article
Southwell, BG
Published in: Critical Public Health
January 1, 2000

Anderson's (1996) notion of an analytic audience offers a fruitful organizing concept for discourse analysis regarding health communication interventions. An analytic audience in this context might be conceived as an entity produced by health practitioners as they describe intervention development. In order to illustrate this idea, the present paper briefly explores examples of discourse on educational efforts related to AIDS. Analysis in this vein might suggest implications regarding the relationships between health organizations and the individuals they ostensibly serve through interventions that may not be obvious from other perspectives. In so far as such realizations are worthwhile, such analysis is not idle perusal of arcane documents but rather is vital work for public health researchers. Moreover, focusing on discourse concerning constructed audiences is one way to approach the current lack of reflexive inquiry among public health researchers.

Duke Scholars

Published In

Critical Public Health

DOI

ISSN

0958-1596

Publication Date

January 1, 2000

Volume

10

Issue

3

Start / End Page

313 / 319

Related Subject Headings

  • Public Health
  • 4410 Sociology
  • 4401 Anthropology
  • 4206 Public health
  • 1608 Sociology
  • 1117 Public Health and Health Services
 

Citation

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Southwell, B. G. (2000). Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions. Critical Public Health, 10(3), 313–319. https://doi.org/10.1080/713658253
Southwell, B. G. “Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions.” Critical Public Health 10, no. 3 (January 1, 2000): 313–19. https://doi.org/10.1080/713658253.
Southwell, B. G. “Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions.” Critical Public Health, vol. 10, no. 3, Jan. 2000, pp. 313–19. Scopus, doi:10.1080/713658253.
Journal cover image

Published In

Critical Public Health

DOI

ISSN

0958-1596

Publication Date

January 1, 2000

Volume

10

Issue

3

Start / End Page

313 / 319

Related Subject Headings

  • Public Health
  • 4410 Sociology
  • 4401 Anthropology
  • 4206 Public health
  • 1608 Sociology
  • 1117 Public Health and Health Services