Experimental pretesting of message framing to motivate caregiver self-care among parents of children with eating disorders
The purpose of this study was to examine the effects of message framing strategies and approach avoidance trait moderators on health communication intervention messages aimed at encouraging adaptive coping among parents of those children with eating disorders (PCEDs). Parents of children with eating disorders (N = 108) were randomly assigned in a three-condition (gain frame, loss frame, and control) online message pretesting experiment. Outcome measures included decisional balance (Transtheoretical Model) and behavioral intentions. Gain frames were more beneficial in promoting adaptive behaviors among PCEDs, as loss frames were often harmful. Findings are qualified by approach/avoidance moderator interactions. Formative research benefits from incorporating experimental pretesting methods. Interventions using framed messages should consider relevant personality traits that serve as moderators to behavior adoption.
Duke Scholars
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- Social Psychology
- 5203 Clinical and health psychology
- 5202 Biological psychology
- 1799 Other Psychology and Cognitive Sciences
- 1701 Psychology
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Published In
DOI
EISSN
ISSN
Publication Date
Volume
Issue
Related Subject Headings
- Social Psychology
- 5203 Clinical and health psychology
- 5202 Biological psychology
- 1799 Other Psychology and Cognitive Sciences
- 1701 Psychology