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Sensitivity of multiattribute decision models to alternative specifications of weighting parameters

Publication ,  Journal Article
Ashton, RH
Published in: Journal of Business Research
January 1, 1980

The issue of attribute weighting in multiattribute decision models is examined. Results are presented which show that the outputs produced by linear multiattribute models are extremely robust with respect to alternative specifications of the weighting parameters unless the number of attributes included in the models is small, the average correlation among the attributes is low, and the dispersion of the weights is large relative to their mean. Implications of these results are discussed for three different types of weighting schemes-regression weighting, equal weighting, and subjective weighting—which are used in multiattribute decision modeling. © 1980, All rights reserved.

Duke Scholars

Published In

Journal of Business Research

DOI

ISSN

0148-2963

Publication Date

January 1, 1980

Volume

8

Issue

3

Start / End Page

341 / 359

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

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ICMJE
MLA
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Ashton, R. H. (1980). Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research, 8(3), 341–359. https://doi.org/10.1016/0148-2963(80)90041-7
Ashton, R. H. “Sensitivity of multiattribute decision models to alternative specifications of weighting parameters.” Journal of Business Research 8, no. 3 (January 1, 1980): 341–59. https://doi.org/10.1016/0148-2963(80)90041-7.
Ashton RH. Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research. 1980 Jan 1;8(3):341–59.
Ashton, R. H. “Sensitivity of multiattribute decision models to alternative specifications of weighting parameters.” Journal of Business Research, vol. 8, no. 3, Jan. 1980, pp. 341–59. Scopus, doi:10.1016/0148-2963(80)90041-7.
Ashton RH. Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research. 1980 Jan 1;8(3):341–359.
Journal cover image

Published In

Journal of Business Research

DOI

ISSN

0148-2963

Publication Date

January 1, 1980

Volume

8

Issue

3

Start / End Page

341 / 359

Related Subject Headings

  • Marketing
  • 1505 Marketing