Sensitivity of multiattribute decision models to alternative specifications of weighting parameters
Publication
, Journal Article
Ashton, RH
Published in: Journal of Business Research
January 1, 1980
The issue of attribute weighting in multiattribute decision models is examined. Results are presented which show that the outputs produced by linear multiattribute models are extremely robust with respect to alternative specifications of the weighting parameters unless the number of attributes included in the models is small, the average correlation among the attributes is low, and the dispersion of the weights is large relative to their mean. Implications of these results are discussed for three different types of weighting schemes-regression weighting, equal weighting, and subjective weighting—which are used in multiattribute decision modeling. © 1980, All rights reserved.
Duke Scholars
Published In
Journal of Business Research
DOI
ISSN
0148-2963
Publication Date
January 1, 1980
Volume
8
Issue
3
Start / End Page
341 / 359
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Ashton, R. H. (1980). Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research, 8(3), 341–359. https://doi.org/10.1016/0148-2963(80)90041-7
Ashton, R. H. “Sensitivity of multiattribute decision models to alternative specifications of weighting parameters.” Journal of Business Research 8, no. 3 (January 1, 1980): 341–59. https://doi.org/10.1016/0148-2963(80)90041-7.
Ashton RH. Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research. 1980 Jan 1;8(3):341–59.
Ashton, R. H. “Sensitivity of multiattribute decision models to alternative specifications of weighting parameters.” Journal of Business Research, vol. 8, no. 3, Jan. 1980, pp. 341–59. Scopus, doi:10.1016/0148-2963(80)90041-7.
Ashton RH. Sensitivity of multiattribute decision models to alternative specifications of weighting parameters. Journal of Business Research. 1980 Jan 1;8(3):341–359.
Published In
Journal of Business Research
DOI
ISSN
0148-2963
Publication Date
January 1, 1980
Volume
8
Issue
3
Start / End Page
341 / 359
Related Subject Headings
- Marketing
- 1505 Marketing