If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency
Publication
, Journal Article
Mazar, N; Mochon, D; Ariely, D
Published in: Journal of Consumer Psychology
July 1, 2018
People often form intentions but fail to follow through on them. Mounting evidence suggests that such intention-action gaps can be narrowed with prompts to make concrete plans about when, where, and how to act to achieve the intention. In this paper, we pushed the notion of plan-concreteness to test the efficacy of a prompt under a minimalist automated calling setting, where respondents were only prompted to indicate a narrower duration within which they intent to act. In a field experiment, this planning prompt significantly helped people to pay their past dues and get out of debt delinquency. These results suggest that minimalist automatic planning prompts are a scalable, cost-effective intervention.
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Published In
Journal of Consumer Psychology
DOI
ISSN
1057-7408
Publication Date
July 1, 2018
Volume
28
Issue
3
Start / End Page
466 / 476
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Mazar, N., Mochon, D., & Ariely, D. (2018). If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency. Journal of Consumer Psychology, 28(3), 466–476. https://doi.org/10.1002/jcpy.1031
Mazar, N., D. Mochon, and D. Ariely. “If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency.” Journal of Consumer Psychology 28, no. 3 (July 1, 2018): 466–76. https://doi.org/10.1002/jcpy.1031.
Mazar N, Mochon D, Ariely D. If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency. Journal of Consumer Psychology. 2018 Jul 1;28(3):466–76.
Mazar, N., et al. “If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency.” Journal of Consumer Psychology, vol. 28, no. 3, July 2018, pp. 466–76. Scopus, doi:10.1002/jcpy.1031.
Mazar N, Mochon D, Ariely D. If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency. Journal of Consumer Psychology. 2018 Jul 1;28(3):466–476.
Published In
Journal of Consumer Psychology
DOI
ISSN
1057-7408
Publication Date
July 1, 2018
Volume
28
Issue
3
Start / End Page
466 / 476
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing