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Selling the Dream Why Advertising is Good Business

Publication ,  Book
Hood, JM
January 1, 2005

It is to the debate over the economics of advertising and marketing instigated in large part by Galbraith and his critics that our attention must now turn. CHAPTER 4 The New Economics and Science of Advertising "Learn. 90 Selling the Dream.

Duke Scholars

ISBN

9780275984359

Publication Date

January 1, 2005

Publisher

Greenwood Publishing Group
 

Citation

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Hood, J. M. (2005). Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group.
Hood, John McDonald. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group, 2005.
Hood JM. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group; 2005.
Hood, John McDonald. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group, 2005.
Hood JM. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group; 2005.
Journal cover image

ISBN

9780275984359

Publication Date

January 1, 2005

Publisher

Greenwood Publishing Group