Selling the Dream Why Advertising is Good Business
Publication
, Book
Hood, JM
January 1, 2005
It is to the debate over the economics of advertising and marketing instigated in large part by Galbraith and his critics that our attention must now turn. CHAPTER 4 The New Economics and Science of Advertising "Learn. 90 Selling the Dream.
Duke Scholars
ISBN
9780275984359
Publication Date
January 1, 2005
Publisher
Greenwood Publishing Group
Citation
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MLA
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Hood, J. M. (2005). Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group.
Hood, John McDonald. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group, 2005.
Hood JM. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group; 2005.
Hood, John McDonald. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group, 2005.
Hood JM. Selling the Dream Why Advertising is Good Business. Greenwood Publishing Group; 2005.
ISBN
9780275984359
Publication Date
January 1, 2005
Publisher
Greenwood Publishing Group