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The Oxford Handbook of the Science of Science Communication

Promoting popular understanding of science and health through social networks

Publication ,  Chapter
Southwell, B
January 1, 2017

To explore how interpersonal interactions affect popular understanding of science, this chapter discusses the ways in which social interaction affects understanding of science among individuals outside of scientific institutions, the emergence of scientists as important social network hubs and nodes, dimensions of social networks that affect discussion of science, and message and context factors that appear to facilitate or temper the diffusion of information related to science, including rumor. Interpersonal communication concepts and evidence offer much to science communication scholars and practitioners concerned with public understanding but important work remains to be done. The review concludes with several research questions that warrant future attention and hold implications for policymakers.

Duke Scholars

DOI

ISBN

9780190497620

Publication Date

January 1, 2017

Start / End Page

223 / 231
 

Citation

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Southwell, B. (2017). Promoting popular understanding of science and health through social networks. In The Oxford Handbook of the Science of Science Communication (pp. 223–231). https://doi.org/10.1093/oxfordhb/9780190497620.013.25
Southwell, B. “Promoting popular understanding of science and health through social networks.” In The Oxford Handbook of the Science of Science Communication, 223–31, 2017. https://doi.org/10.1093/oxfordhb/9780190497620.013.25.
Southwell B. Promoting popular understanding of science and health through social networks. In: The Oxford Handbook of the Science of Science Communication. 2017. p. 223–31.
Southwell, B. “Promoting popular understanding of science and health through social networks.” The Oxford Handbook of the Science of Science Communication, 2017, pp. 223–31. Scopus, doi:10.1093/oxfordhb/9780190497620.013.25.
Southwell B. Promoting popular understanding of science and health through social networks. The Oxford Handbook of the Science of Science Communication. 2017. p. 223–231.
Journal cover image

DOI

ISBN

9780190497620

Publication Date

January 1, 2017

Start / End Page

223 / 231