Health message relevance and disparagement among adolescents
Publication
, Journal Article
Southwell, BG
Published in: Communication Research Reports
January 1, 2001
In light of past work regarding message processing, communication interventions intended to encourage attitude and behavior change may face their greatest obstacles in attempting to engage those for whom messages are actually most relevant. The present study assessed whether adolescents presented with anti-drug public service announcements (PSAs) would differ in their evaluations of the PSAs as a function of message relevance, measured in this case by past drug experience, over and above the effects of their attitude toward drug use. Results of the study supported the main hypothesis, even after controlling for a host of possible confounding variables. © 2001 Taylor & Francis Group, LLC.
Duke Scholars
Published In
Communication Research Reports
DOI
EISSN
1746-4099
ISSN
0882-4096
Publication Date
January 1, 2001
Volume
18
Issue
4
Start / End Page
365 / 374
Related Subject Headings
- 2001 Communication and Media Studies
- 1608 Sociology
Citation
APA
Chicago
ICMJE
MLA
NLM
Southwell, B. G. (2001). Health message relevance and disparagement among adolescents. Communication Research Reports, 18(4), 365–374. https://doi.org/10.1080/08824090109384817
Southwell, B. G. “Health message relevance and disparagement among adolescents.” Communication Research Reports 18, no. 4 (January 1, 2001): 365–74. https://doi.org/10.1080/08824090109384817.
Southwell BG. Health message relevance and disparagement among adolescents. Communication Research Reports. 2001 Jan 1;18(4):365–74.
Southwell, B. G. “Health message relevance and disparagement among adolescents.” Communication Research Reports, vol. 18, no. 4, Jan. 2001, pp. 365–74. Scopus, doi:10.1080/08824090109384817.
Southwell BG. Health message relevance and disparagement among adolescents. Communication Research Reports. 2001 Jan 1;18(4):365–374.
Published In
Communication Research Reports
DOI
EISSN
1746-4099
ISSN
0882-4096
Publication Date
January 1, 2001
Volume
18
Issue
4
Start / End Page
365 / 374
Related Subject Headings
- 2001 Communication and Media Studies
- 1608 Sociology