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The View from Bob Lusch’s Shoulders

Publication ,  Journal Article
Moorman, C
Published in: Journal of Macromarketing
September 1, 2020
Published version (DOI)

Duke Scholars

Christine Moorman
Author Christine Moorman Fuqua School of Business

Published In

Journal of Macromarketing

DOI

10.1177/0276146720926701

EISSN

1552-6534

ISSN

0276-1467

Publication Date

September 1, 2020

Volume

40

Issue

3

Start / End Page

336 / 338

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 2103 Historical Studies
  • 1505 Marketing
  • 1399 Other Education
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Moorman, C. (2020). The View from Bob Lusch’s Shoulders. Journal of Macromarketing, 40(3), 336–338. https://doi.org/10.1177/0276146720926701
Moorman, C. “The View from Bob Lusch’s Shoulders.” Journal of Macromarketing 40, no. 3 (September 1, 2020): 336–38. https://doi.org/10.1177/0276146720926701.
Moorman C. The View from Bob Lusch’s Shoulders. Journal of Macromarketing. 2020 Sep 1;40(3):336–8.
Moorman, C. “The View from Bob Lusch’s Shoulders.” Journal of Macromarketing, vol. 40, no. 3, Sept. 2020, pp. 336–38. Scopus, doi:10.1177/0276146720926701.
Moorman C. The View from Bob Lusch’s Shoulders. Journal of Macromarketing. 2020 Sep 1;40(3):336–338.
Journal cover image

Published In

Journal of Macromarketing

DOI

10.1177/0276146720926701

EISSN

1552-6534

ISSN

0276-1467

Publication Date

September 1, 2020

Volume

40

Issue

3

Start / End Page

336 / 338

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 2103 Historical Studies
  • 1505 Marketing
  • 1399 Other Education