The past, present, and future of innovation research
Publication
, Journal Article
Lee, BC; Moorman, C; Moreau, CP; Stephen, AT; Lehmann, DR
Published in: Marketing Letters
September 1, 2020
The goal of a business is to enhance profitable revenue. Often this mission is accomplished by innovation, commonly by the process of bringing new products or services to market. This paper identifies major trends in the literature and practice and provides a perspective on how these trends may guide future research on innovation. Specifically, we document six themes that have appeared in research on the innovation process and discuss how scholars have developed ways to measure, predict, and explain each of these processes. Lastly, we offer our perspectives on future research topics on innovation reflecting on the impact of technological advancements.
Duke Scholars
Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
September 1, 2020
Volume
31
Issue
2-3
Start / End Page
187 / 198
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Lee, B. C., Moorman, C., Moreau, C. P., Stephen, A. T., & Lehmann, D. R. (2020). The past, present, and future of innovation research. Marketing Letters, 31(2–3), 187–198. https://doi.org/10.1007/s11002-020-09528-6
Lee, B. C., C. Moorman, C. P. Moreau, A. T. Stephen, and D. R. Lehmann. “The past, present, and future of innovation research.” Marketing Letters 31, no. 2–3 (September 1, 2020): 187–98. https://doi.org/10.1007/s11002-020-09528-6.
Lee BC, Moorman C, Moreau CP, Stephen AT, Lehmann DR. The past, present, and future of innovation research. Marketing Letters. 2020 Sep 1;31(2–3):187–98.
Lee, B. C., et al. “The past, present, and future of innovation research.” Marketing Letters, vol. 31, no. 2–3, Sept. 2020, pp. 187–98. Scopus, doi:10.1007/s11002-020-09528-6.
Lee BC, Moorman C, Moreau CP, Stephen AT, Lehmann DR. The past, present, and future of innovation research. Marketing Letters. 2020 Sep 1;31(2–3):187–198.
Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
September 1, 2020
Volume
31
Issue
2-3
Start / End Page
187 / 198
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing