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Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy.

Publication ,  Journal Article
Smith, RA; Kim, Y; Matthews, SA; Sternberg, ED; Doudou, DT; Thomas, MB
Published in: J Health Commun
May 3, 2020

Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.

Duke Scholars

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Published In

J Health Commun

DOI

EISSN

1087-0415

Publication Date

May 3, 2020

Volume

25

Issue

5

Start / End Page

444 / 453

Location

United States

Related Subject Headings

  • Residence Characteristics
  • Public Health
  • Middle Aged
  • Male
  • Malaria
  • Humans
  • Hope
  • Female
  • Diffusion of Innovation
  • Consumer Advocacy
 

Citation

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Smith, R. A., Kim, Y., Matthews, S. A., Sternberg, E. D., Doudou, D. T., & Thomas, M. B. (2020). Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy. J Health Commun, 25(5), 444–453. https://doi.org/10.1080/10810730.2020.1785059
Smith, Rachel A., Youllee Kim, Stephen A. Matthews, Eleanore D. Sternberg, Dimi Théodore Doudou, and Matthew B. Thomas. “Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy.J Health Commun 25, no. 5 (May 3, 2020): 444–53. https://doi.org/10.1080/10810730.2020.1785059.
Smith RA, Kim Y, Matthews SA, Sternberg ED, Doudou DT, Thomas MB. Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy. J Health Commun. 2020 May 3;25(5):444–53.
Smith, Rachel A., et al. “Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy.J Health Commun, vol. 25, no. 5, May 2020, pp. 444–53. Pubmed, doi:10.1080/10810730.2020.1785059.
Smith RA, Kim Y, Matthews SA, Sternberg ED, Doudou DT, Thomas MB. Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy. J Health Commun. 2020 May 3;25(5):444–453.

Published In

J Health Commun

DOI

EISSN

1087-0415

Publication Date

May 3, 2020

Volume

25

Issue

5

Start / End Page

444 / 453

Location

United States

Related Subject Headings

  • Residence Characteristics
  • Public Health
  • Middle Aged
  • Male
  • Malaria
  • Humans
  • Hope
  • Female
  • Diffusion of Innovation
  • Consumer Advocacy