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Linear thinking in a nonlinear world: The obvious choice is often wrong

Publication ,  Journal Article
de Langhe, B; Puntoni, S; Larrick, R
Published in: Harvard Business Review
July 1, 2017

Duke Scholars

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

July 1, 2017

Volume

2017

Issue

July-August

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

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de Langhe, B., Puntoni, S., & Larrick, R. (2017). Linear thinking in a nonlinear world: The obvious choice is often wrong. Harvard Business Review, 2017(July-August).
Langhe, B. de, S. Puntoni, and R. Larrick. “Linear thinking in a nonlinear world: The obvious choice is often wrong.” Harvard Business Review 2017, no. July-August (July 1, 2017).
de Langhe B, Puntoni S, Larrick R. Linear thinking in a nonlinear world: The obvious choice is often wrong. Harvard Business Review. 2017 Jul 1;2017(July-August).
de Langhe, B., et al. “Linear thinking in a nonlinear world: The obvious choice is often wrong.” Harvard Business Review, vol. 2017, no. July-August, July 2017.
de Langhe B, Puntoni S, Larrick R. Linear thinking in a nonlinear world: The obvious choice is often wrong. Harvard Business Review. 2017 Jul 1;2017(July-August).
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

July 1, 2017

Volume

2017

Issue

July-August

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management