Decision strategy and structure in households: A "groups" perspective
Publication
, Journal Article
Adamowicz, W; Hanemann, M; Swait, J; Johnson, R; Layton, D; Regenwetter, M; Reimer, T; Sorkin, R
Published in: Marketing Letters
December 1, 2005
From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence, taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling perspectives. © 2005 Springer Science + Business Media, Inc.
Duke Scholars
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
December 1, 2005
Volume
16
Issue
3-4
Start / End Page
387 / 399
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Adamowicz, W., Hanemann, M., Swait, J., Johnson, R., Layton, D., Regenwetter, M., … Sorkin, R. (2005). Decision strategy and structure in households: A "groups" perspective. Marketing Letters, 16(3–4), 387–399. https://doi.org/10.1007/s11002-005-5900-6
Adamowicz, W., M. Hanemann, J. Swait, R. Johnson, D. Layton, M. Regenwetter, T. Reimer, and R. Sorkin. “Decision strategy and structure in households: A "groups" perspective.” Marketing Letters 16, no. 3–4 (December 1, 2005): 387–99. https://doi.org/10.1007/s11002-005-5900-6.
Adamowicz W, Hanemann M, Swait J, Johnson R, Layton D, Regenwetter M, et al. Decision strategy and structure in households: A "groups" perspective. Marketing Letters. 2005 Dec 1;16(3–4):387–99.
Adamowicz, W., et al. “Decision strategy and structure in households: A "groups" perspective.” Marketing Letters, vol. 16, no. 3–4, Dec. 2005, pp. 387–99. Scopus, doi:10.1007/s11002-005-5900-6.
Adamowicz W, Hanemann M, Swait J, Johnson R, Layton D, Regenwetter M, Reimer T, Sorkin R. Decision strategy and structure in households: A "groups" perspective. Marketing Letters. 2005 Dec 1;16(3–4):387–399.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
December 1, 2005
Volume
16
Issue
3-4
Start / End Page
387 / 399
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing