Palmatier, R. W., Moorman, C., & Lee, J. Y. (2019). Preface and acknowledgments (pp. xv–xvi). https://doi.org/10.4337/9781788113601.00005

Palmatier, R. W., C. Moorman, and J. Y. Lee. Preface and acknowledgments, 2019. https://doi.org/10.4337/9781788113601.00005.

Palmatier RW, Moorman C, Lee JY. Preface and acknowledgments. 2019.

Palmatier, R. W., et al. Preface and acknowledgments. 2019, pp. xv–xvi. Scopus, doi:10.4337/9781788113601.00005.

Palmatier RW, Moorman C, Lee JY. Preface and acknowledgments. 2019. p. xv–xvi.