Skip to main content

Expectancy x value effects: regulatory focus as determinant of magnitude and direction.

Publication ,  Journal Article
Shah, J; Higgins, ET
Published in: Journal of personality and social psychology
September 1997

The authors propose that a promotion focus involves construal of achievement goals as aspirations whose attainment brings accomplishment. Commitment to these accomplishment goals is characterized by attempts to attain the highest expected utility. In contrast, a prevention focus involves construal of achievement goals as responsibilities whose attainment brings security. Commitment to these security goals is characterized by doing what is necessary. The different nature of commitment to accomplishment goals versus security goals is predicted to influence the interactive effect of goal expectancy and goal value on goal commitment, as evident in both task performance and decision making. Four studies found that the classic positive interactive effect of expectancy and value on goal commitment increases with a promotion focus and decreases with a prevention focus.

Duke Scholars

Published In

Journal of personality and social psychology

DOI

EISSN

1939-1315

ISSN

0022-3514

Publication Date

September 1997

Volume

73

Issue

3

Start / End Page

447 / 458

Related Subject Headings

  • Social Psychology
  • Regression Analysis
  • Male
  • Humans
  • Goals
  • Female
  • Decision Making
  • 5205 Social and personality psychology
  • 5204 Cognitive and computational psychology
  • 1702 Cognitive Sciences
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Shah, J., & Higgins, E. T. (1997). Expectancy x value effects: regulatory focus as determinant of magnitude and direction. Journal of Personality and Social Psychology, 73(3), 447–458. https://doi.org/10.1037//0022-3514.73.3.447
Shah, J., and E. T. Higgins. “Expectancy x value effects: regulatory focus as determinant of magnitude and direction.Journal of Personality and Social Psychology 73, no. 3 (September 1997): 447–58. https://doi.org/10.1037//0022-3514.73.3.447.
Shah J, Higgins ET. Expectancy x value effects: regulatory focus as determinant of magnitude and direction. Journal of personality and social psychology. 1997 Sep;73(3):447–58.
Shah, J., and E. T. Higgins. “Expectancy x value effects: regulatory focus as determinant of magnitude and direction.Journal of Personality and Social Psychology, vol. 73, no. 3, Sept. 1997, pp. 447–58. Epmc, doi:10.1037//0022-3514.73.3.447.
Shah J, Higgins ET. Expectancy x value effects: regulatory focus as determinant of magnitude and direction. Journal of personality and social psychology. 1997 Sep;73(3):447–458.

Published In

Journal of personality and social psychology

DOI

EISSN

1939-1315

ISSN

0022-3514

Publication Date

September 1997

Volume

73

Issue

3

Start / End Page

447 / 458

Related Subject Headings

  • Social Psychology
  • Regression Analysis
  • Male
  • Humans
  • Goals
  • Female
  • Decision Making
  • 5205 Social and personality psychology
  • 5204 Cognitive and computational psychology
  • 1702 Cognitive Sciences