Blissful Insularity: When Brands are Judged in Isolation from Competitors
Publication
, Journal Article
Posavak, SS; Kardes, FR; Sanbonmatsu, DM; Fitzsimons, GJ
Published in: Marketing Letters
2005
Duke Scholars
Published In
Marketing Letters
Publication Date
2005
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Posavak, S. S., Kardes, F. R., Sanbonmatsu, D. M., & Fitzsimons, G. J. (2005). Blissful Insularity: When Brands are Judged in Isolation from Competitors (Accepted). Marketing Letters.
Posavak, S. S., F. R. Kardes, D. M. Sanbonmatsu, and G. J. Fitzsimons. “Blissful Insularity: When Brands are Judged in Isolation from Competitors (Accepted).” Marketing Letters, 2005.
Posavak SS, Kardes FR, Sanbonmatsu DM, Fitzsimons GJ. Blissful Insularity: When Brands are Judged in Isolation from Competitors (Accepted). Marketing Letters. 2005;
Posavak, S. S., et al. “Blissful Insularity: When Brands are Judged in Isolation from Competitors (Accepted).” Marketing Letters, 2005.
Posavak SS, Kardes FR, Sanbonmatsu DM, Fitzsimons GJ. Blissful Insularity: When Brands are Judged in Isolation from Competitors (Accepted). Marketing Letters. 2005;
Published In
Marketing Letters
Publication Date
2005
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing