The Brand Positivity Effect: When Evaluation Confers Preference
Publication
, Journal Article
Posavak, SS; Sanbonmatsu, DM; Kardes, FR; Fitzsimons, GJ
Published in: Journal of Consumer Research
2004
Duke Scholars
Published In
Journal of Consumer Research
Publication Date
2004
Volume
21
Issue
3
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Posavak, S. S., Sanbonmatsu, D. M., Kardes, F. R., & Fitzsimons, G. J. (2004). The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research, 21(3).
Posavak, S. S., D. M. Sanbonmatsu, F. R. Kardes, and G. J. Fitzsimons. “The Brand Positivity Effect: When Evaluation Confers Preference.” Journal of Consumer Research 21, no. 3 (2004).
Posavak SS, Sanbonmatsu DM, Kardes FR, Fitzsimons GJ. The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research. 2004;21(3).
Posavak, S. S., et al. “The Brand Positivity Effect: When Evaluation Confers Preference.” Journal of Consumer Research, vol. 21, no. 3, 2004.
Posavak SS, Sanbonmatsu DM, Kardes FR, Fitzsimons GJ. The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research. 2004;21(3).
Published In
Journal of Consumer Research
Publication Date
2004
Volume
21
Issue
3
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing