PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD
Publication
, Journal Article
TAVASSOLI, NT; SHULTZ, CJ; FITZSIMONS, GJ
Published in: JOURNAL OF ADVERTISING RESEARCH
September 1, 1995
Duke Scholars
Published In
JOURNAL OF ADVERTISING RESEARCH
ISSN
0021-8499
Publication Date
September 1, 1995
Volume
35
Issue
5
Start / End Page
61 / 72
Publisher
ADVERTISING RES FOUNDATION
Related Subject Headings
- Marketing
- 3506 Marketing
- 2001 Communication and Media Studies
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
TAVASSOLI, N. T., SHULTZ, C. J., & FITZSIMONS, G. J. (1995). PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD. JOURNAL OF ADVERTISING RESEARCH, 35(5), 61–72.
TAVASSOLI, N. T., C. J. SHULTZ, and G. J. FITZSIMONS. “PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD.” JOURNAL OF ADVERTISING RESEARCH 35, no. 5 (September 1, 1995): 61–72.
TAVASSOLI NT, SHULTZ CJ, FITZSIMONS GJ. PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD. JOURNAL OF ADVERTISING RESEARCH. 1995 Sep 1;35(5):61–72.
TAVASSOLI, N. T., et al. “PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD.” JOURNAL OF ADVERTISING RESEARCH, vol. 35, no. 5, ADVERTISING RES FOUNDATION, Sept. 1995, pp. 61–72.
TAVASSOLI NT, SHULTZ CJ, FITZSIMONS GJ. PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD. JOURNAL OF ADVERTISING RESEARCH. ADVERTISING RES FOUNDATION; 1995 Sep 1;35(5):61–72.
Published In
JOURNAL OF ADVERTISING RESEARCH
ISSN
0021-8499
Publication Date
September 1, 1995
Volume
35
Issue
5
Start / End Page
61 / 72
Publisher
ADVERTISING RES FOUNDATION
Related Subject Headings
- Marketing
- 3506 Marketing
- 2001 Communication and Media Studies
- 1505 Marketing