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Understanding Managers' Strategic Decision Making Process

Publication ,  Journal Article
Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, GJ; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA
Published in: Marketing Letters
1994

Duke Scholars

Published In

Marketing Letters

Publication Date

1994

Volume

5

Issue

4

Start / End Page

413 / 426

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

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Boulding, W., Moore, M. C., Staelin, R., Corfman, K. P., Dickson, P. R., Fitzsimons, G. J., … Weitz, B. A. (1994). Understanding Managers' Strategic Decision Making Process. Marketing Letters, 5(4), 413–426.
Boulding, W., M. C. Moore, R. Staelin, K. P. Corfman, P. R. Dickson, G. J. Fitzsimons, S. Gupta, et al. “Understanding Managers' Strategic Decision Making Process.” Marketing Letters 5, no. 4 (1994): 413–26.
Boulding W, Moore MC, Staelin R, Corfman KP, Dickson PR, Fitzsimons GJ, et al. Understanding Managers' Strategic Decision Making Process. Marketing Letters. 1994;5(4):413–26.
Boulding, W., et al. “Understanding Managers' Strategic Decision Making Process.” Marketing Letters, vol. 5, no. 4, 1994, pp. 413–26.
Boulding W, Moore MC, Staelin R, Corfman KP, Dickson PR, Fitzsimons GJ, Gupta S, Lehmann DR, Mitchell DJ, Urbany JE, Weitz BA. Understanding Managers' Strategic Decision Making Process. Marketing Letters. 1994;5(4):413–426.

Published In

Marketing Letters

Publication Date

1994

Volume

5

Issue

4

Start / End Page

413 / 426

Related Subject Headings

  • Marketing
  • 1505 Marketing