Understanding Managers' Strategic Decision Making Process
Publication
, Journal Article
Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, GJ; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA
Published in: Marketing Letters
1994
Duke Scholars
Published In
Marketing Letters
Publication Date
1994
Volume
5
Issue
4
Start / End Page
413 / 426
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Boulding, W., Moore, M. C., Staelin, R., Corfman, K. P., Dickson, P. R., Fitzsimons, G. J., … Weitz, B. A. (1994). Understanding Managers' Strategic Decision Making Process. Marketing Letters, 5(4), 413–426.
Boulding, W., M. C. Moore, R. Staelin, K. P. Corfman, P. R. Dickson, G. J. Fitzsimons, S. Gupta, et al. “Understanding Managers' Strategic Decision Making Process.” Marketing Letters 5, no. 4 (1994): 413–26.
Boulding W, Moore MC, Staelin R, Corfman KP, Dickson PR, Fitzsimons GJ, et al. Understanding Managers' Strategic Decision Making Process. Marketing Letters. 1994;5(4):413–26.
Boulding, W., et al. “Understanding Managers' Strategic Decision Making Process.” Marketing Letters, vol. 5, no. 4, 1994, pp. 413–26.
Boulding W, Moore MC, Staelin R, Corfman KP, Dickson PR, Fitzsimons GJ, Gupta S, Lehmann DR, Mitchell DJ, Urbany JE, Weitz BA. Understanding Managers' Strategic Decision Making Process. Marketing Letters. 1994;5(4):413–426.
Published In
Marketing Letters
Publication Date
1994
Volume
5
Issue
4
Start / End Page
413 / 426
Related Subject Headings
- Marketing
- 1505 Marketing