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Roll 'em!: The effects of picture motion on emotional responses

Publication ,  Journal Article
Detenber, BH; Simons, RF; Bennett, GG
Published in: Journal of Broadcasting and Electronic Media
January 1, 1998

An experiment investigated the effects of picture motion on individuals' emotional reactions to images. Participants in the study viewed moving and still versions of 27 different images extracted from a variety of film and television programs. Subjective measures (self-reports) and physiological data (skin conductance and heart rate) were obtained to provide convergent data on affective responses. Results indicate that picture motion significantly increased arousal, particularly when the image was already arousing. Both skin conductance and self-report data supported this finding. Picture motion also tended to prompt more heart-rate deceleration, most likely reflecting a greater allocation of attention to the more arousing images. In this study, the influence of picture motion on affective valence was evident only in the self-report measures; positive images were experienced as more positive and negative images as more negative when the image contained motion. © 1998 Broadcast Education Association.

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Published In

Journal of Broadcasting and Electronic Media

DOI

EISSN

1550-6878

ISSN

0883-8151

Publication Date

January 1, 1998

Volume

42

Issue

1

Start / End Page

113 / 127

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 3605 Screen and digital media
  • 2001 Communication and Media Studies
  • 1902 Film, Television and Digital Media
 

Citation

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Detenber, B. H., Simons, R. F., & Bennett, G. G. (1998). Roll 'em!: The effects of picture motion on emotional responses. Journal of Broadcasting and Electronic Media, 42(1), 113–127. https://doi.org/10.1080/08838159809364437
Detenber, B. H., R. F. Simons, and G. G. Bennett. “Roll 'em!: The effects of picture motion on emotional responses.” Journal of Broadcasting and Electronic Media 42, no. 1 (January 1, 1998): 113–27. https://doi.org/10.1080/08838159809364437.
Detenber BH, Simons RF, Bennett GG. Roll 'em!: The effects of picture motion on emotional responses. Journal of Broadcasting and Electronic Media. 1998 Jan 1;42(1):113–27.
Detenber, B. H., et al. “Roll 'em!: The effects of picture motion on emotional responses.” Journal of Broadcasting and Electronic Media, vol. 42, no. 1, Jan. 1998, pp. 113–27. Scopus, doi:10.1080/08838159809364437.
Detenber BH, Simons RF, Bennett GG. Roll 'em!: The effects of picture motion on emotional responses. Journal of Broadcasting and Electronic Media. 1998 Jan 1;42(1):113–127.

Published In

Journal of Broadcasting and Electronic Media

DOI

EISSN

1550-6878

ISSN

0883-8151

Publication Date

January 1, 1998

Volume

42

Issue

1

Start / End Page

113 / 127

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 3605 Screen and digital media
  • 2001 Communication and Media Studies
  • 1902 Film, Television and Digital Media