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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Publication ,  Journal Article
Venkatraman, V; Clithero, JA; Fitzsimons, G; Huettel, SA
Published in: Journal of Consumer Psychology
2012

Duke Scholars

Published In

Journal of Consumer Psychology

Publication Date

2012

Volume

22

Start / End Page

143 / 153

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

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Venkatraman, V., Clithero, J. A., Fitzsimons, G., & Huettel, S. A. (2012). New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology, 22, 143–153.
Venkatraman, V., J. A. Clithero, G. Fitzsimons, and S. A. Huettel. “New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences.” Journal of Consumer Psychology 22 (2012): 143–53.
Venkatraman V, Clithero JA, Fitzsimons G, Huettel SA. New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology. 2012;22:143–53.
Venkatraman, V., et al. “New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences.” Journal of Consumer Psychology, vol. 22, 2012, pp. 143–53.
Venkatraman V, Clithero JA, Fitzsimons G, Huettel SA. New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology. 2012;22:143–153.

Published In

Journal of Consumer Psychology

Publication Date

2012

Volume

22

Start / End Page

143 / 153

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing