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Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene.

Publication ,  Journal Article
Shepperd, JA; Lipkus, IM; Sanderson, SC; McBride, CM; O'Neill, SC; Docherty, S
Published in: Journal of health communication
January 2013

Genetic markers of lung cancer susceptibility, such as the common variant of the glutathione S-transferase Mu 1 gene (GSTM1-null), confer small probabilities of disease risk. The authors explored the influence of different approaches to communicating the small variations in risk associated with this biomarker. College smokers (N = 128) imagined that they had the GSTM1 wild-type variant versus the GSTM1 null-type variant. The authors presented lung cancer risk in 6 ways that varied the risk format (absolute risk vs. incremental risk) and the presentation style of the information (no graphics vs. graphic display of foreground only vs. graphic display of foreground + background). Presentation style had minor effects. However, absolute risk information increased negative emotions more than did incremental risk information. Perceptions of risk and negative emotions were most profoundly affected by the difference between having the GSTM1 wild-type variant versus the GSTM1 null-type variant. The authors discuss implications for conveying small probabilities related to genetic risk.

Duke Scholars

Published In

Journal of health communication

DOI

EISSN

1087-0415

ISSN

1081-0730

Publication Date

January 2013

Volume

18

Issue

1

Start / End Page

124 / 137

Related Subject Headings

  • Young Adult
  • Universities
  • Students
  • Smoking
  • Risk Assessment
  • Public Health
  • Male
  • Lung Neoplasms
  • Humans
  • Health Communication
 

Citation

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Shepperd, J. A., Lipkus, I. M., Sanderson, S. C., McBride, C. M., O’Neill, S. C., & Docherty, S. (2013). Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene. Journal of Health Communication, 18(1), 124–137. https://doi.org/10.1080/10810730.2012.688245
Shepperd, James A., Isaac M. Lipkus, Saskia C. Sanderson, Colleen M. McBride, Suzanne C. O’Neill, and Sharron Docherty. “Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene.Journal of Health Communication 18, no. 1 (January 2013): 124–37. https://doi.org/10.1080/10810730.2012.688245.
Shepperd JA, Lipkus IM, Sanderson SC, McBride CM, O’Neill SC, Docherty S. Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene. Journal of health communication. 2013 Jan;18(1):124–37.
Shepperd, James A., et al. “Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene.Journal of Health Communication, vol. 18, no. 1, Jan. 2013, pp. 124–37. Epmc, doi:10.1080/10810730.2012.688245.
Shepperd JA, Lipkus IM, Sanderson SC, McBride CM, O’Neill SC, Docherty S. Testing different communication formats on responses to imagined risk of having versus missing the GSTM1 gene. Journal of health communication. 2013 Jan;18(1):124–137.

Published In

Journal of health communication

DOI

EISSN

1087-0415

ISSN

1081-0730

Publication Date

January 2013

Volume

18

Issue

1

Start / End Page

124 / 137

Related Subject Headings

  • Young Adult
  • Universities
  • Students
  • Smoking
  • Risk Assessment
  • Public Health
  • Male
  • Lung Neoplasms
  • Humans
  • Health Communication