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Relationship of information-processing attitude structures to private brand purchasing behavior

Publication ,  Journal Article
Bettman, JR
Published in: Journal of Applied Psychology
February 1, 1974

Used variables related to consumer information-processing models and consumer attitude structures to discriminate between private and nonprivate brand purchasers. Discriminant analysis was used to derive discriminant functions and to classify Ss (123 housewives). Variables reflecting lower risk and greater information were associated with private brand choices. Approximately 80% of the Ss in the 3 product classes studied (paper towels, aspirin, and margarine) were correctly classified. A scrambled sample validation procedure supported the results. Arguments for the general usefulness of an information-processing and decision-structure-oriented approach are presented. (15 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1974 American Psychological Association.

Duke Scholars

Published In

Journal of Applied Psychology

DOI

ISSN

0021-9010

Publication Date

February 1, 1974

Volume

59

Issue

1

Start / End Page

79 / 83

Related Subject Headings

  • Business & Management
  • 52 Psychology
  • 35 Commerce, management, tourism and services
  • 1701 Psychology
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

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Bettman, J. R. (1974). Relationship of information-processing attitude structures to private brand purchasing behavior. Journal of Applied Psychology, 59(1), 79–83. https://doi.org/10.1037/h0035817
Bettman, J. R. “Relationship of information-processing attitude structures to private brand purchasing behavior.” Journal of Applied Psychology 59, no. 1 (February 1, 1974): 79–83. https://doi.org/10.1037/h0035817.
Bettman JR. Relationship of information-processing attitude structures to private brand purchasing behavior. Journal of Applied Psychology. 1974 Feb 1;59(1):79–83.
Bettman, J. R. “Relationship of information-processing attitude structures to private brand purchasing behavior.” Journal of Applied Psychology, vol. 59, no. 1, Feb. 1974, pp. 79–83. Scopus, doi:10.1037/h0035817.
Bettman JR. Relationship of information-processing attitude structures to private brand purchasing behavior. Journal of Applied Psychology. 1974 Feb 1;59(1):79–83.

Published In

Journal of Applied Psychology

DOI

ISSN

0021-9010

Publication Date

February 1, 1974

Volume

59

Issue

1

Start / End Page

79 / 83

Related Subject Headings

  • Business & Management
  • 52 Psychology
  • 35 Commerce, management, tourism and services
  • 1701 Psychology
  • 1505 Marketing
  • 1503 Business and Management