Introduction to the special issue on marketing within the enterprise and beyond
Publication
, Journal Article
Chintagunta, PK; Desai, PS
Published in: Management Science
September 1, 2011
Duke Scholars
Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
September 1, 2011
Volume
57
Issue
9
Start / End Page
1511
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences
Citation
APA
Chicago
ICMJE
MLA
NLM
Chintagunta, P. K., & Desai, P. S. (2011). Introduction to the special issue on marketing within the enterprise and beyond. Management Science, 57(9), 1511. https://doi.org/10.1287/mnsc.1110.1432
Chintagunta, P. K., and P. S. Desai. “Introduction to the special issue on marketing within the enterprise and beyond.” Management Science 57, no. 9 (September 1, 2011): 1511. https://doi.org/10.1287/mnsc.1110.1432.
Chintagunta PK, Desai PS. Introduction to the special issue on marketing within the enterprise and beyond. Management Science. 2011 Sep 1;57(9):1511.
Chintagunta, P. K., and P. S. Desai. “Introduction to the special issue on marketing within the enterprise and beyond.” Management Science, vol. 57, no. 9, Sept. 2011, p. 1511. Scopus, doi:10.1287/mnsc.1110.1432.
Chintagunta PK, Desai PS. Introduction to the special issue on marketing within the enterprise and beyond. Management Science. 2011 Sep 1;57(9):1511.
Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
September 1, 2011
Volume
57
Issue
9
Start / End Page
1511
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences