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Incorporating behavioral anomalies in strategic models

Publication ,  Journal Article
Narasimhan, C; He, C; Anderson, ET; Brenner, L; Desai, P; Kuksov, D; Messinger, P; Moorthy, S; Nunes, J; Rottenstreich, Y; Staelin, R; Wu, G ...
Published in: Marketing Letters
December 1, 2005

Behavioral decision researchers have documented a number of anomalies that seem to run counter to established theories of consumer behavior from microeconomics that are often at the core of analytical models in marketing. A natural question therefore is how equilibrium behavior and strategies would change if models were to incorporate these anomalies in a consistent way. In this paper we identify several important and generalizable anomalies that modelers may want to incorporate in their models. We briefly discuss each phenomenon, identify a key unresolved issue and outline a research agenda to be pursued. © 2005 Springer Science + Business Media, Inc.

Duke Scholars

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

December 1, 2005

Volume

16

Issue

3-4

Start / End Page

361 / 373

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
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ICMJE
MLA
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Narasimhan, C., He, C., Anderson, E. T., Brenner, L., Desai, P., Kuksov, D., … Zhang, Z. J. (2005). Incorporating behavioral anomalies in strategic models. Marketing Letters, 16(3–4), 361–373. https://doi.org/10.1007/s11002-005-5898-9
Narasimhan, C., C. He, E. T. Anderson, L. Brenner, P. Desai, D. Kuksov, P. Messinger, et al. “Incorporating behavioral anomalies in strategic models.” Marketing Letters 16, no. 3–4 (December 1, 2005): 361–73. https://doi.org/10.1007/s11002-005-5898-9.
Narasimhan C, He C, Anderson ET, Brenner L, Desai P, Kuksov D, et al. Incorporating behavioral anomalies in strategic models. Marketing Letters. 2005 Dec 1;16(3–4):361–73.
Narasimhan, C., et al. “Incorporating behavioral anomalies in strategic models.” Marketing Letters, vol. 16, no. 3–4, Dec. 2005, pp. 361–73. Scopus, doi:10.1007/s11002-005-5898-9.
Narasimhan C, He C, Anderson ET, Brenner L, Desai P, Kuksov D, Messinger P, Moorthy S, Nunes J, Rottenstreich Y, Staelin R, Wu G, Zhang ZJ. Incorporating behavioral anomalies in strategic models. Marketing Letters. 2005 Dec 1;16(3–4):361–373.
Journal cover image

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

December 1, 2005

Volume

16

Issue

3-4

Start / End Page

361 / 373

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing