How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments
Publication
, Journal Article
Luce, MF; Jia, J; Fischer, GW
Published in: Journal of Consumer Research
December 1, 2003
We seek to reinforce the importance of the notion of within-alternative conflict for consumer research. We replicate our own earlier findings that conflict associated with integrating an alternative's pros and cons influences responses to a judgment task. In the earlier work, we focused on test-retest reliability in judgment; here we extend the work by developing a measure of explicit preference uncertainty using subjective confidence intervals placed around evaluative judgments in consumer purchase contexts. We also extend the prior work by demonstrating an effect of within-alternative conflict on preferences expressed through evaluative ratings.
Duke Scholars
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
December 1, 2003
Volume
30
Issue
3
Start / End Page
464 / 472
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Luce, M. F., Jia, J., & Fischer, G. W. (2003). How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments. Journal of Consumer Research, 30(3), 464–472. https://doi.org/10.1086/378622
Luce, M. F., J. Jia, and G. W. Fischer. “How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.” Journal of Consumer Research 30, no. 3 (December 1, 2003): 464–72. https://doi.org/10.1086/378622.
Luce MF, Jia J, Fischer GW. How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments. Journal of Consumer Research. 2003 Dec 1;30(3):464–72.
Luce, M. F., et al. “How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.” Journal of Consumer Research, vol. 30, no. 3, Dec. 2003, pp. 464–72. Scopus, doi:10.1086/378622.
Luce MF, Jia J, Fischer GW. How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments. Journal of Consumer Research. 2003 Dec 1;30(3):464–472.
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
December 1, 2003
Volume
30
Issue
3
Start / End Page
464 / 472
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing