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Promoting recycling: Private values, social norms, and economic incentives

Publication ,  Journal Article
Kip Viscusi, W; Huber, J; Bell, J
Published in: American Economic Review
May 1, 2011

Evidence from a nationally representative sample of households illuminates the determinants of recycling behavior for plastic water bottles. Private values of the environment are influential in promoting recycling, as are personal norms for proenvironmental behavior. However, social norms with respect to the assessment of the household's recycling behaviors by others have little independent effect. Particularly influential are policies that create economic incentives to promote recycling either through state recycling laws that reduce the time and inconvenience costs of recycling or through bottle deposits. Effective policies can have a discontinuous effect at the individual level, transforming non-recyclers into avid recyclers. © 2011 AEA. The American Economic Association is hosted by Vanderbilt University.

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Published In

American Economic Review

DOI

ISSN

0002-8282

Publication Date

May 1, 2011

Volume

101

Issue

3

Start / End Page

65 / 70

Related Subject Headings

  • Economics
  • 38 Economics
  • 35 Commerce, management, tourism and services
  • 15 Commerce, Management, Tourism and Services
  • 14 Economics
 

Citation

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Kip Viscusi, W., Huber, J., & Bell, J. (2011). Promoting recycling: Private values, social norms, and economic incentives. American Economic Review, 101(3), 65–70. https://doi.org/10.1257/aer.101.3.65
Kip Viscusi, W., J. Huber, and J. Bell. “Promoting recycling: Private values, social norms, and economic incentives.” American Economic Review 101, no. 3 (May 1, 2011): 65–70. https://doi.org/10.1257/aer.101.3.65.
Kip Viscusi W, Huber J, Bell J. Promoting recycling: Private values, social norms, and economic incentives. American Economic Review. 2011 May 1;101(3):65–70.
Kip Viscusi, W., et al. “Promoting recycling: Private values, social norms, and economic incentives.” American Economic Review, vol. 101, no. 3, May 2011, pp. 65–70. Scopus, doi:10.1257/aer.101.3.65.
Kip Viscusi W, Huber J, Bell J. Promoting recycling: Private values, social norms, and economic incentives. American Economic Review. 2011 May 1;101(3):65–70.

Published In

American Economic Review

DOI

ISSN

0002-8282

Publication Date

May 1, 2011

Volume

101

Issue

3

Start / End Page

65 / 70

Related Subject Headings

  • Economics
  • 38 Economics
  • 35 Commerce, management, tourism and services
  • 15 Commerce, Management, Tourism and Services
  • 14 Economics