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Estimating temporal trends in preferences measured by graded paired comparisons

Publication ,  Journal Article
Huber, J; Holbrook, MB
Published in: Journal of Business Research
January 1, 1982

A sizable marketing research literature on preference measurement, prediction, and explanation has thus far been more concerned with point estimates of preference than with consistent changes over time. Such temporal trends can be estimated using data collected from graded paired comparisons. An appropriate technique for deriving individual and group trend parameters is first described and then illustrated using data from an experiment dealing with aesthetic preferences. Suggestions are offered concerning its advantages and limitations for applications in marketing. © 1982.

Duke Scholars

Published In

Journal of Business Research

DOI

ISSN

0148-2963

Publication Date

January 1, 1982

Volume

10

Issue

4

Start / End Page

459 / 473

Related Subject Headings

  • Marketing
  • 35 Commerce, management, tourism and services
  • 1505 Marketing
 

Citation

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Huber, J., & Holbrook, M. B. (1982). Estimating temporal trends in preferences measured by graded paired comparisons. Journal of Business Research, 10(4), 459–473. https://doi.org/10.1016/0148-2963(82)90005-4
Huber, J., and M. B. Holbrook. “Estimating temporal trends in preferences measured by graded paired comparisons.” Journal of Business Research 10, no. 4 (January 1, 1982): 459–73. https://doi.org/10.1016/0148-2963(82)90005-4.
Huber J, Holbrook MB. Estimating temporal trends in preferences measured by graded paired comparisons. Journal of Business Research. 1982 Jan 1;10(4):459–73.
Huber, J., and M. B. Holbrook. “Estimating temporal trends in preferences measured by graded paired comparisons.” Journal of Business Research, vol. 10, no. 4, Jan. 1982, pp. 459–73. Scopus, doi:10.1016/0148-2963(82)90005-4.
Huber J, Holbrook MB. Estimating temporal trends in preferences measured by graded paired comparisons. Journal of Business Research. 1982 Jan 1;10(4):459–473.
Journal cover image

Published In

Journal of Business Research

DOI

ISSN

0148-2963

Publication Date

January 1, 1982

Volume

10

Issue

4

Start / End Page

459 / 473

Related Subject Headings

  • Marketing
  • 35 Commerce, management, tourism and services
  • 1505 Marketing