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Choice Models and Customer Relationship Management

Publication ,  Journal Article
Kamakura, W; Mela, CF; Ansari, A; Bodapati, A; Fader, P; Iyengar, R; Naik, P; Neslin, S; Sun, B; Verhoef, PC; Wedel, M; Wilcox, R
Published in: Marketing Letters
December 2005

Duke Scholars

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Published In

Marketing Letters

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

December 2005

Volume

16

Issue

3-4

Start / End Page

279 / 291

Publisher

Springer Science and Business Media LLC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., … Wilcox, R. (2005). Choice Models and Customer Relationship Management. Marketing Letters, 16(3–4), 279–291. https://doi.org/10.1007/s11002-005-5892-2
Kamakura, Wagner, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, et al. “Choice Models and Customer Relationship Management.” Marketing Letters 16, no. 3–4 (December 2005): 279–91. https://doi.org/10.1007/s11002-005-5892-2.
Kamakura W, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, et al. Choice Models and Customer Relationship Management. Marketing Letters. 2005 Dec;16(3–4):279–91.
Kamakura, Wagner, et al. “Choice Models and Customer Relationship Management.” Marketing Letters, vol. 16, no. 3–4, Springer Science and Business Media LLC, Dec. 2005, pp. 279–91. Crossref, doi:10.1007/s11002-005-5892-2.
Kamakura W, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, Naik P, Neslin S, Sun B, Verhoef PC, Wedel M, Wilcox R. Choice Models and Customer Relationship Management. Marketing Letters. Springer Science and Business Media LLC; 2005 Dec;16(3–4):279–291.
Journal cover image

Published In

Marketing Letters

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

December 2005

Volume

16

Issue

3-4

Start / End Page

279 / 291

Publisher

Springer Science and Business Media LLC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing