The insidious (and ironic) effects of positive stereotypes

The present research demonstrates that positive stereotypes - though often treated as harmless, flattering and innocuous - may represent an especially insidious means of promoting antiquated beliefs about social groups. Specifically, across four studies (and one replication), the authors demonstrate that exposure to positive stereotypes towards African Americans (i.e., they are superior athletes) are at once both especially unlikely to arouse skepticism and emotional vigilance while also especially likely to produce antiquated and harmful beliefs towards members of the target group (compared to both baseline conditions and exposure to negative stereotypes), including beliefs in the biological (or "natural") underpinnings of group differences and, ironically, the application of negative stereotypes. © 2012 Elsevier Inc.

Duke Scholars

Author Aaron Charles Kay Fuqua School of Business