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The art of assessing multiattribute utility functions

Publication ,  Journal Article
Keeney, RL
Published in: Organizational Behavior and Human Performance
1977

Multiattribute utility theory is appropriate for developing preference models to address value trade-offs among multiple objectives and uncertainty in complex problems. The purpose of this paper is to illustrate by an example how one puts the theory into practice. The example chosen concerns energy policy. Specifically, an 11-attribute utility function over attributes including deaths, SO2 pollution, radioactive waste, health effects, and electrical energy generated is assessed. A dialogue indicating the procedure used, with comments on why various questions were asked, is presented in detail. The resulting utility function is being used to examine energy policies differing in terms of main fuel (fossil or nuclear) and degree of conservation. © 1977.

Duke Scholars

Published In

Organizational Behavior and Human Performance

ISSN

0030-5073

Publication Date

1977

Volume

19

Issue

2

Start / End Page

267 / 310
 

Citation

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ICMJE
MLA
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Keeney, R. L. (1977). The art of assessing multiattribute utility functions. Organizational Behavior and Human Performance, 19(2), 267–310.
Keeney, R. L. “The art of assessing multiattribute utility functions.” Organizational Behavior and Human Performance 19, no. 2 (1977): 267–310.
Keeney RL. The art of assessing multiattribute utility functions. Organizational Behavior and Human Performance. 1977;19(2):267–310.
Keeney, R. L. “The art of assessing multiattribute utility functions.” Organizational Behavior and Human Performance, vol. 19, no. 2, 1977, pp. 267–310.
Keeney RL. The art of assessing multiattribute utility functions. Organizational Behavior and Human Performance. 1977;19(2):267–310.

Published In

Organizational Behavior and Human Performance

ISSN

0030-5073

Publication Date

1977

Volume

19

Issue

2

Start / End Page

267 / 310