Skip to main content
Journal cover image

A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs

Publication ,  Journal Article
Bloom, PN; Lipkus, I; Schwartz-Bloom, RD; McBride, C; Feaganes, J
Published in: Social Marketing Quarterly
December 1, 1998

Behavioral compliance approaches such as the foot-in-the-door technique (Freedman & Fraser, 1966; Pliner, Hart, Kohl & Saari, 1974) have been tested and used in several social marketing programs (Scott, 1977; Ford & Spekman, 1981). However, much more needs to be learned about where and how to use these approaches most effectively. Little is known about the usefulness of these approaches for facilitating changes in behavior within highly resistant target markets. We conducted a field experiment to evaluate the promise of the foot-in-the-door technique (FITD) as a tool for addressing a very troublesome public health problem - how to recruit teenagers into a smoking cessation program. Previous recruitment efforts that have targeted teen smokers without using FITD have had very little success; only 2 to 6 % have agreed to enter programs (Peltier, Telch, & Coates, 1982). We examined whether the FITD approach of requesting teens to engage in a small behavior first, before asking them to engage in larger behaviors (i.e., agreeing to receive and/or help prepare smoking cessation materials), increased the likelihood that they would engage in the larger behaviors.

Duke Scholars

Published In

Social Marketing Quarterly

DOI

EISSN

1539-4093

ISSN

1524-5004

Publication Date

December 1, 1998

Volume

4

Issue

4

Start / End Page

61 / 63

Related Subject Headings

  • 1599 Other Commerce, Management, Tourism and Services
  • 1505 Marketing
  • 1117 Public Health and Health Services
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Bloom, P. N., Lipkus, I., Schwartz-Bloom, R. D., McBride, C., & Feaganes, J. (1998). A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs. Social Marketing Quarterly, 4(4), 61–63. https://doi.org/10.1080/15245004.1998.9961020
Bloom, P. N., I. Lipkus, R. D. Schwartz-Bloom, C. McBride, and J. Feaganes. “A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs.” Social Marketing Quarterly 4, no. 4 (December 1, 1998): 61–63. https://doi.org/10.1080/15245004.1998.9961020.
Bloom PN, Lipkus I, Schwartz-Bloom RD, McBride C, Feaganes J. A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs. Social Marketing Quarterly. 1998 Dec 1;4(4):61–3.
Bloom, P. N., et al. “A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs.” Social Marketing Quarterly, vol. 4, no. 4, Dec. 1998, pp. 61–63. Scopus, doi:10.1080/15245004.1998.9961020.
Bloom PN, Lipkus I, Schwartz-Bloom RD, McBride C, Feaganes J. A field experiment using the foot-in-the-door technique to recruit teen smokers to smoking cessation programs. Social Marketing Quarterly. 1998 Dec 1;4(4):61–63.
Journal cover image

Published In

Social Marketing Quarterly

DOI

EISSN

1539-4093

ISSN

1524-5004

Publication Date

December 1, 1998

Volume

4

Issue

4

Start / End Page

61 / 63

Related Subject Headings

  • 1599 Other Commerce, Management, Tourism and Services
  • 1505 Marketing
  • 1117 Public Health and Health Services