Sponsored Search Auctions: Research Opportunities in Marketing
Publication
, Journal Article
Yao, S; Mela, CF
Published in: Foundations and Trends® in Marketing
2007
Duke Scholars
Published In
Foundations and Trends® in Marketing
DOI
EISSN
1555-0761
ISSN
1555-0753
Publication Date
2007
Volume
3
Issue
2
Start / End Page
75 / 126
Publisher
Now Publishers
Related Subject Headings
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Yao, S., & Mela, C. F. (2007). Sponsored Search Auctions: Research Opportunities in Marketing. Foundations and Trends® in Marketing, 3(2), 75–126. https://doi.org/10.1561/1700000013
Yao, Song, and Carl F. Mela. “Sponsored Search Auctions: Research Opportunities in Marketing.” Foundations and Trends® in Marketing 3, no. 2 (2007): 75–126. https://doi.org/10.1561/1700000013.
Yao S, Mela CF. Sponsored Search Auctions: Research Opportunities in Marketing. Foundations and Trends® in Marketing. 2007;3(2):75–126.
Yao, Song, and Carl F. Mela. “Sponsored Search Auctions: Research Opportunities in Marketing.” Foundations and Trends® in Marketing, vol. 3, no. 2, Now Publishers, 2007, pp. 75–126. Crossref, doi:10.1561/1700000013.
Yao S, Mela CF. Sponsored Search Auctions: Research Opportunities in Marketing. Foundations and Trends® in Marketing. Now Publishers; 2007;3(2):75–126.
Published In
Foundations and Trends® in Marketing
DOI
EISSN
1555-0761
ISSN
1555-0753
Publication Date
2007
Volume
3
Issue
2
Start / End Page
75 / 126
Publisher
Now Publishers
Related Subject Headings
- 1505 Marketing
- 1503 Business and Management