Rethinking marketing
Publication
, Journal Article
Rust, RT; Moorman, C; Bhalla, G
Published in: Harvard Business Review
January 1, 2010
Duke Scholars
Published In
Harvard Business Review
ISSN
0017-8012
Publication Date
January 1, 2010
Volume
88
Issue
1-2
Related Subject Headings
- 3507 Strategy, management and organisational behaviour
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Rust, R. T., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1–2).
Rust, R. T., C. Moorman, and G. Bhalla. “Rethinking marketing.” Harvard Business Review 88, no. 1–2 (January 1, 2010).
Rust RT, Moorman C, Bhalla G. Rethinking marketing. Harvard Business Review. 2010 Jan 1;88(1–2).
Rust, R. T., et al. “Rethinking marketing.” Harvard Business Review, vol. 88, no. 1–2, Jan. 2010.
Rust RT, Moorman C, Bhalla G. Rethinking marketing. Harvard Business Review. 2010 Jan 1;88(1–2).
Published In
Harvard Business Review
ISSN
0017-8012
Publication Date
January 1, 2010
Volume
88
Issue
1-2
Related Subject Headings
- 3507 Strategy, management and organisational behaviour
- 1505 Marketing
- 1503 Business and Management