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A strategic perspective on durable goods

Publication ,  Journal Article
Purohit, D; Staelin, R
Published in: Marketing Science
January 1, 2012

Duke Scholars

Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

January 1, 2012

Volume

31

Issue

1

Start / End Page

27 / 32

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Purohit, D., & Staelin, R. (2012). A strategic perspective on durable goods. Marketing Science, 31(1), 27–32. https://doi.org/10.1287/mksc.1110.0694b
Purohit, D., and R. Staelin. “A strategic perspective on durable goods.” Marketing Science 31, no. 1 (January 1, 2012): 27–32. https://doi.org/10.1287/mksc.1110.0694b.
Purohit D, Staelin R. A strategic perspective on durable goods. Marketing Science. 2012 Jan 1;31(1):27–32.
Purohit, D., and R. Staelin. “A strategic perspective on durable goods.” Marketing Science, vol. 31, no. 1, Jan. 2012, pp. 27–32. Scopus, doi:10.1287/mksc.1110.0694b.
Purohit D, Staelin R. A strategic perspective on durable goods. Marketing Science. 2012 Jan 1;31(1):27–32.

Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

January 1, 2012

Volume

31

Issue

1

Start / End Page

27 / 32

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing