A strategic perspective on durable goods
Publication
, Journal Article
Purohit, D; Staelin, R
Published in: Marketing Science
January 1, 2012
Duke Scholars
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
January 1, 2012
Volume
31
Issue
1
Start / End Page
27 / 32
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Purohit, D., & Staelin, R. (2012). A strategic perspective on durable goods. Marketing Science, 31(1), 27–32. https://doi.org/10.1287/mksc.1110.0694b
Purohit, D., and R. Staelin. “A strategic perspective on durable goods.” Marketing Science 31, no. 1 (January 1, 2012): 27–32. https://doi.org/10.1287/mksc.1110.0694b.
Purohit D, Staelin R. A strategic perspective on durable goods. Marketing Science. 2012 Jan 1;31(1):27–32.
Purohit, D., and R. Staelin. “A strategic perspective on durable goods.” Marketing Science, vol. 31, no. 1, Jan. 2012, pp. 27–32. Scopus, doi:10.1287/mksc.1110.0694b.
Purohit D, Staelin R. A strategic perspective on durable goods. Marketing Science. 2012 Jan 1;31(1):27–32.
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
January 1, 2012
Volume
31
Issue
1
Start / End Page
27 / 32
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing