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An industry equilibrium analysis of downstream vertical integration: Twenty-five years later

Publication ,  Journal Article
Staelin, R
Published in: Marketing Science
January 1, 2008

The goal of this brief note is to provide the reader with an appreciation of how this paper was initially conceived, to state what I think are the paper's key insights, and to outline a few of the many challenges and opportunities that still exist in studying channel management issues. © 2008 INFORMS.

Duke Scholars

Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

January 1, 2008

Volume

27

Issue

1

Start / End Page

111 / 114

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Staelin, R. (2008). An industry equilibrium analysis of downstream vertical integration: Twenty-five years later. Marketing Science, 27(1), 111–114. https://doi.org/10.1287/mksc.1070.0340
Staelin, R. “An industry equilibrium analysis of downstream vertical integration: Twenty-five years later.” Marketing Science 27, no. 1 (January 1, 2008): 111–14. https://doi.org/10.1287/mksc.1070.0340.
Staelin, R. “An industry equilibrium analysis of downstream vertical integration: Twenty-five years later.” Marketing Science, vol. 27, no. 1, Jan. 2008, pp. 111–14. Scopus, doi:10.1287/mksc.1070.0340.

Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

January 1, 2008

Volume

27

Issue

1

Start / End Page

111 / 114

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing