The limits of mass customization
Publication
, Journal Article
Zipkin, P
Published in: MIT Sloan Management Review
2001
Do not be seduced by the allure of mass customization. Carefully assess the technology and the market demand before committing your company to such a strategy.
Duke Scholars
Published In
MIT Sloan Management Review
Publication Date
2001
Volume
42
Issue
3
Start / End Page
81 / 87
Related Subject Headings
- Business & Management
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Zipkin, P. (2001). The limits of mass customization. MIT Sloan Management Review, 42(3), 81–87.
Zipkin, P. “The limits of mass customization.” MIT Sloan Management Review 42, no. 3 (2001): 81–87.
Zipkin P. The limits of mass customization. MIT Sloan Management Review. 2001;42(3):81–7.
Zipkin, P. “The limits of mass customization.” MIT Sloan Management Review, vol. 42, no. 3, 2001, pp. 81–87.
Zipkin P. The limits of mass customization. MIT Sloan Management Review. 2001;42(3):81–87.
Published In
MIT Sloan Management Review
Publication Date
2001
Volume
42
Issue
3
Start / End Page
81 / 87
Related Subject Headings
- Business & Management
- 1505 Marketing
- 1503 Business and Management