Amaldoss, W., Ho, T.-H., Krishna, A., Chen, K.-Y., Desai, P., Iyer, G., … Srivasatava, J. (2008). Experiments on strategic choices and markets. Marketing Letters, 19(3), 417–429.

Amaldoss, Wilfred, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, et al. “Experiments on strategic choices and markets.” Marketing Letters 19, no. 3 (December 2008): 417–29.

Amaldoss W, Ho T-H, Krishna A, Chen K-Y, Desai P, Iyer G, et al. Experiments on strategic choices and markets. Marketing Letters. 2008 Dec;19(3):417–29.

Amaldoss, Wilfred, et al. “Experiments on strategic choices and markets.” Marketing Letters, vol. 19, no. 3, Dec. 2008, pp. 417–29.

Amaldoss W, Ho T-H, Krishna A, Chen K-Y, Desai P, Iyer G, Jain S, Lim N, Morgan J, Oprea R, Srivasatava J. Experiments on strategic choices and markets. Marketing Letters. 2008 Dec;19(3):417–429.