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Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

Publication ,  Journal Article
Bettman, JR; Capon, N; Lutz, RJ
Published in: Journal of Consumer Research
March 1975

Duke Scholars

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1975

Volume

1

Issue

4

Start / End Page

1 / 1

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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ICMJE
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Bettman, J. R., Capon, N., & Lutz, R. J. (1975). Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. Journal of Consumer Research, 1(4), 1–1. https://doi.org/10.1086/208602
Bettman, James R., Noel Capon, and Richard J. Lutz. “Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.” Journal of Consumer Research 1, no. 4 (March 1975): 1–1. https://doi.org/10.1086/208602.
Bettman JR, Capon N, Lutz RJ. Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. Journal of Consumer Research. 1975 Mar;1(4):1–1.
Bettman, James R., et al. “Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.” Journal of Consumer Research, vol. 1, no. 4, Oxford University Press (OUP), Mar. 1975, pp. 1–1. Crossref, doi:10.1086/208602.
Bettman JR, Capon N, Lutz RJ. Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. Journal of Consumer Research. Oxford University Press (OUP); 1975 Mar;1(4):1–1.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1975

Volume

1

Issue

4

Start / End Page

1 / 1

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing