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Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Publication ,  Journal Article
Bettman, JR; Park, CW
Published in: Journal of Consumer Research
December 1980

Duke Scholars

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

December 1980

Volume

7

Issue

3

Start / End Page

234 / 234

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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ICMJE
MLA
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Bettman, J. R., & Park, C. W. (1980). Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis. Journal of Consumer Research, 7(3), 234–234. https://doi.org/10.1086/208812
Bettman, James R., and C Whan Park. “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.” Journal of Consumer Research 7, no. 3 (December 1980): 234–234. https://doi.org/10.1086/208812.
Bettman, James R., and C. Whan Park. “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.” Journal of Consumer Research, vol. 7, no. 3, Oxford University Press (OUP), Dec. 1980, pp. 234–234. Crossref, doi:10.1086/208812.
Bettman JR, Park CW. Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis. Journal of Consumer Research. Oxford University Press (OUP); 1980 Dec;7(3):234–234.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

December 1980

Volume

7

Issue

3

Start / End Page

234 / 234

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing