Scholars@Duke

Effects of Consumer Expectations on Information Processing in Selling Encounters

Publication ,  Journal Article
Sujan, M; Bettman, JR; Sujan, H
Published in: Journal of Marketing Research
November 1986
Published version (DOI) Publisher Link

Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

Journal of Marketing Research

DOI

10.2307/3151810

ISSN

0022-2437

Publication Date

November 1986

Volume

23

Issue

4

Start / End Page

346 / 346

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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MLA
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Sujan, M., Bettman, J. R., & Sujan, H. (1986). Effects of Consumer Expectations on Information Processing in Selling Encounters. Journal of Marketing Research, 23(4), 346–346. https://doi.org/10.2307/3151810
Sujan, Mita, James R. Bettman, and Harish Sujan. “Effects of Consumer Expectations on Information Processing in Selling Encounters.” Journal of Marketing Research 23, no. 4 (November 1986): 346–346. https://doi.org/10.2307/3151810.
Sujan M, Bettman JR, Sujan H. Effects of Consumer Expectations on Information Processing in Selling Encounters. Journal of Marketing Research. 1986 Nov;23(4):346–346.
Sujan, Mita, et al. “Effects of Consumer Expectations on Information Processing in Selling Encounters.” Journal of Marketing Research, vol. 23, no. 4, JSTOR, Nov. 1986, pp. 346–346. Crossref, doi:10.2307/3151810.
Sujan M, Bettman JR, Sujan H. Effects of Consumer Expectations on Information Processing in Selling Encounters. Journal of Marketing Research. JSTOR; 1986 Nov;23(4):346–346.

Published In

Journal of Marketing Research

DOI

10.2307/3151810

ISSN

0022-2437

Publication Date

November 1986

Volume

23

Issue

4

Start / End Page

346 / 346

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing