COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION
Publication
, Journal Article
BETTMAN, JR; PAYNE, JW; STAELIN, R
Published in: JOURNAL OF PUBLIC POLICY & MARKETING
January 1, 1986
Duke Scholars
Published In
JOURNAL OF PUBLIC POLICY & MARKETING
ISSN
0743-9156
Publication Date
January 1, 1986
Volume
5
Start / End Page
1 / 28
Publisher
AMER MARKETING ASSOC
Related Subject Headings
- 44 Human society
- 35 Commerce, management, tourism and services
- 16 Studies in Human Society
- 15 Commerce, Management, Tourism and Services
- 11 Medical and Health Sciences
Citation
APA
Chicago
ICMJE
MLA
NLM
BETTMAN, J. R., PAYNE, J. W., & STAELIN, R. (1986). COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION. JOURNAL OF PUBLIC POLICY & MARKETING, 5, 1–28.
BETTMAN, J. R., J. W. PAYNE, and R. STAELIN. “COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION.” JOURNAL OF PUBLIC POLICY & MARKETING 5 (January 1, 1986): 1–28.
BETTMAN JR, PAYNE JW, STAELIN R. COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION. JOURNAL OF PUBLIC POLICY & MARKETING. 1986 Jan 1;5:1–28.
BETTMAN, J. R., et al. “COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION.” JOURNAL OF PUBLIC POLICY & MARKETING, vol. 5, AMER MARKETING ASSOC, Jan. 1986, pp. 1–28.
BETTMAN JR, PAYNE JW, STAELIN R. COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION. JOURNAL OF PUBLIC POLICY & MARKETING. AMER MARKETING ASSOC; 1986 Jan 1;5:1–28.
Published In
JOURNAL OF PUBLIC POLICY & MARKETING
ISSN
0743-9156
Publication Date
January 1, 1986
Volume
5
Start / End Page
1 / 28
Publisher
AMER MARKETING ASSOC
Related Subject Headings
- 44 Human society
- 35 Commerce, management, tourism and services
- 16 Studies in Human Society
- 15 Commerce, Management, Tourism and Services
- 11 Medical and Health Sciences