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Consumer Neuroscience: Current State of Knowledge and Future Research Directions

Publication ,  Journal Article
Bettman, JR; Prelec, D; Yoon, C
Published in: ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
January 1, 2009

Duke Scholars

Published In

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

ISSN

0098-9258

Publication Date

January 1, 2009

Volume

36

Start / End Page

817 / 817

Location

San Francisco, CA

Publisher

ASSOC CONSUMER RESEARCH

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Bettman, J. R., Prelec, D., & Yoon, C. (2009). Consumer Neuroscience: Current State of Knowledge and Future Research Directions. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36, 817–817.
Bettman, James R., Drazen Prelec, and Carolyn Yoon. “Consumer Neuroscience: Current State of Knowledge and Future Research Directions.” Edited by A. L. McGill and S. Shavitt. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI 36 (January 1, 2009): 817–817.
Bettman JR, Prelec D, Yoon C. Consumer Neuroscience: Current State of Knowledge and Future Research Directions. McGill AL, Shavitt S, editors. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI. 2009 Jan 1;36:817–817.
Bettman, James R., et al. “Consumer Neuroscience: Current State of Knowledge and Future Research Directions.” ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, edited by A. L. McGill and S. Shavitt, vol. 36, ASSOC CONSUMER RESEARCH, Jan. 2009, pp. 817–817.
Bettman JR, Prelec D, Yoon C. Consumer Neuroscience: Current State of Knowledge and Future Research Directions. McGill AL, Shavitt S, editors. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI. ASSOC CONSUMER RESEARCH; 2009 Jan 1;36:817–817.

Published In

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

ISSN

0098-9258

Publication Date

January 1, 2009

Volume

36

Start / End Page

817 / 817

Location

San Francisco, CA

Publisher

ASSOC CONSUMER RESEARCH

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing