Scholars@Duke

Memory Factors in Consumer Choice: A Review

Publication ,  Journal Article
Bettman, JR
Published in: Journal of Marketing
1979
Published version (DOI) Publisher Link

Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

Journal of Marketing

DOI

10.2307/1250740

ISSN

0022-2429

Publication Date

1979

Volume

43

Issue

2

Start / End Page

37 / 37

Publisher

SAGE Publications

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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ICMJE
MLA
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Bettman, J. R. (1979). Memory Factors in Consumer Choice: A Review. Journal of Marketing, 43(2), 37–37. https://doi.org/10.2307/1250740
Bettman, James R. “Memory Factors in Consumer Choice: A Review.” Journal of Marketing 43, no. 2 (1979): 37–37. https://doi.org/10.2307/1250740.
Bettman JR. Memory Factors in Consumer Choice: A Review. Journal of Marketing. 1979;43(2):37–37.
Bettman, James R. “Memory Factors in Consumer Choice: A Review.” Journal of Marketing, vol. 43, no. 2, SAGE Publications, 1979, pp. 37–37. Crossref, doi:10.2307/1250740.
Bettman JR. Memory Factors in Consumer Choice: A Review. Journal of Marketing. SAGE Publications; 1979;43(2):37–37.

Published In

Journal of Marketing

DOI

10.2307/1250740

ISSN

0022-2429

Publication Date

1979

Volume

43

Issue

2

Start / End Page

37 / 37

Publisher

SAGE Publications

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing